We Know Professional Services Marketing

We began working with our first law firm client a decade ago, and that firm, 
Arnall Golden Gregory, is still a client today. Over the years, we have developed a keen understanding of legal marketing and how to work effectively with partners, marketing committees and business development teams.

Our work with law firms quickly expanded to include other professional service firms and financial clients. The lessons learned in one industry are applied successfully to other sectors where professional expertise is at the heart of the marketing message.

Working with our legal and financial clients, we have strategized and planned numerous campaigns to raise awareness, increase inquiries for practice areas, announce mergers, and promote new offices. Using our proprietary BrandX™ process, we enhance, clarify, and develop our law firm clients’ brand identities into strong differentiators in a very competitive market.

Browse our legal and financial marketing portfolio and judge our work for yourself. If you would like more examples, please contact us!

Client Experience

Arnall Golden Gregory
Bennett Thrasher
Braver Schimler Pierce Jenkins
Fifth Third Bank
Fiserv
Fisher & Phillips
Keyworth Bank
Legal Marketing Association
McKenna Long & Aldridge
Northwestern Benefit
Ogletree Deakins
PDI Global
Powell Goldstein
Resurgens Bank
Smith & Carson
Swift Currie
Troutman Sanders, LLP
William Mills Agency

Legal and Financial Samples

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Troutman Sanders
Troutman Sanders
McKenna Long & Aldridge
Arnall Golden Gregory
Arnall Golden Gregory
Corporate governance guidelines
Troutman Sanders

Case Studies

Cause-Related Marketing Campaign to Encourage E-Bill Activation

Sovereign Bank

Sovereign Bank wanted to encourage customers to “Go Paperless” by activating e-bills. Max2o created an online campaign that educated customers on e-bills and featured a cause-related incentive to promote customer activation. The campaign generated a 32% lift in e-bill activations.

 

 

 

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Promotional Brochure for Tradeshow to Represent Firm and Drive Attendees to Website

Troutman Sanders

Troutman Sanders needed to create a promotional piece that encouraged attorneys to visit their tradeshow booth and visit their website. Max2o designed and developed a “Five Issues” Campaign that received a 10% response rate and four new accounts for the firm.

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Accounting Firm Website Design and Implementation

Bennett Thrasher

Atlanta accounting firm Bennett Thrasher was experiencing “brand pablum” with a variety of looks for their logo, and inconsistent messaging in their materials. The executive team knew they had a special edge over other firms, because of their highly collaborative approach.  They hired Max2o to help them create a consistent look and to develop a new tagline. The marketing result was: Better Together. And the business result was an increase in firm awareness and RFP awards.

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Direct Mail Campaign to Increase Electronic Bill Payments

CheckFree / Fifth Third Bank

Fifth Third needed to increase the amount of customers using online banking. Max2o developed a direct mail campaign that featured an incentive to pay bills online, resulting in a 5.31% increase and contribution of $27,285.00 to the American Cancer Society

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