Case Study: Sales Promotion
Entertainment Design Group

Situation

As the country's only turnkey live event producer, Entertainment Design Group (EDG) had a problem. Prospects didn't always believe company executives when they described EDG’s extensive capabilities, and who could blame them? There are not many live event production companies that will operate their own neon-fabricating unit or build a fiberglass studio just so quality can be controlled.

Objectives

• Wow EDG’s prospects with the company's expertise and portfolio of completed work.
• Create a leave-behind document that would have lasting appeal and would not be discarded.

Strategy

Max2o designed an oversized, colorful, foil stamped tactile brochure that illustrated EDG’s “out of the box” creativity and show-enhancing implementation. Definitely a show-stopper itself, this brochure featured in-your-face photography and extensive original die-cuts that figuratively and literally demonstrate EDG’s spectacular live productions.

Results

Prospects and current clients continue to be delighted and amazed with the capabilities brochure. Recently, EDG hired a former Walt Disney executive who described the brochure as “more Disney than Disney.” EDG was so pleased with the attention that the brochure has garnered for the company, that Max2o was asked to create a more cost-efficient version to use as a higher-volume hand out at trade shows and events.