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Schedule
Wednesday September 17, 2008
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12:00 PM - 9:00 PM
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2:00 PM - 6:00 PM
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The New Orleans City Park sustained $43 million in damages during Hurricane Katrina. LMASE volunteers will be transported to the park and will spend the afternoon participating in clean-up and restoration efforts.
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4 PM to 8 PM
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8:00 PM - 11:55 PM
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Enjoy Cocktails from Around the Southeast
Welcome Toast
Proposal Software
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Thursday September 18, 2008
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7:30 AM - 8:30 AM
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Activities are optional, additional charges may apply.
You may select one.
($10)
Refreshments will be available after run
Host: Tom Matte, Max2o
($30)
Refreshments will be available after walk
Host: Jennifer Malin, LMASE Board Member
($25)
Host: Heather McCullough, LMASE Board Member
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7:00 AM - 11:00 AM
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8:30 AM - 9:30 AM
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9:30 AM - 10:00 AM
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Welcome and State of the Southeastern Chapter
Introduction of Board and City Group Leaders
(General Session)
Speaker: Tiffany Bloom Zeigler, LMASE President
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10:00 AM - 10:45 AM
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(General Session)
Speaker: Tony Brigmon
Former Ambassador of Fun, Southwest Airlines
Content Pilot
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10:45 AM - 11:00 AM
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11:00 AM - 12:15 PM
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Internal Communications, Marketing During a Recession, Letting Marketing Directors Lead and More
(General Session)
Speaker: Ann Wallace, CMO of Adams and Reese
Swimfish Consulting/LexisNexis
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12:15 PM - 12:30 PM
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12:30 PM - 2:00 PM
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An Assigned Seating Interactive Spoof of Self-Help Talk Shows. Today's Topic is Networking
(General Session)
Host: Keith Wewe, LMASE Board Member
DJ: Michael Webb, LMASE Board Member
Producer: Lee Watts, LMASE Board Member
Expert Guest: Susan Remley, Jaffe Associates
Daily Business Review/Fulton County Daily Report
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2:00 PM - 2:15 PM
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2:15 PM - 3:45 PM
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: Marketing During a Recession
Speakers: Vikki Grodneur, CMO, Sirote & Permutt, P.C. and
Linda A. Hazelton, Hazelton Marketing & Management
: Green Initiatives
Speaker: Marshall Fletcher, ALL-STATE LEGAL
: CRM 2.0: New Developments, New Options, New Strategies for Success
Speaker: Chris Fritsch, ClientsFirst Consulting
: Internal Selling: Marketing Yourself from the Inside Out
Speaker: Deborah Knupp, Akina
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3:45 PM - 4:30 PM
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3:45 PM - 5:30 PM
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4:00 PM - 5:30 PM
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Activities are optional, additional charges may apply.
You may select one.
Taste of New Orleans Cooking Class with Ritz-Carlton Chefs ($125)
Host: Tiffany Ziegler, MLASE President
Yoga Class ($25)
Host: Heather McCullough, LMASE Board Member
Ritz-Carlton Spa
Host: Lori Corlis, LMASE Board Member
Leadership Book Club
Book - Blink, The Power of Thinking Without Thinking
by Malcolm Gladwell
(book not included)
Host: Jennifer Malin, LMASE Board Member
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6:30 PM - 7:45 PM
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Please meet in the hotel lobby at 6:30 pm SHARP to prepare for River Cruise Boarding and to enjoy a New Orleans treat.
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7:45 PM - 10:00 PM
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Retreats-Resources
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10:00 PM - 11:55 AM
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Live Jazz Music at the Ritz-Carlton
Thomson West
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Friday September 19, 2008
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7:30 AM - 8:45 AM
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7:30 AM - 8:45 AM
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Swimfish Consulting/LexisNexis
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8:45 AM - 10:00 AM
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*CMO Level Programming is Available - designed for CMOs and other senior level marketing professionals. Attendance is limited to individuals with at least 7 years of marketing experience and those who hold the highest level marketing position within their firm.
(Select one of the following)
: Intro to Sales: It's Revenue into Your Career Bank
Speaker: James A. Cranston, Vice President, Hildebrandt International
: How to Become a CMO / Leadership Skills for You, Your Staff and Your Attorneys
Speaker: David Freeman, David Freeman Consulting Group
: You Need to Network to Be a Leader, A New Look at Networking
Moderator: Susan Remley, Jaffe Associates, Inc.
Panelist: Karen Keene, Foley & Lardner
Panelist: Thomas L. McCally, Carr Maloney, P.C.
: Mastering Influence: Personality, Reading Others and Leveraging Marketing Principles To Master Relationships with Your Team and Firm Leadership
Speaker: Jodie Charlop, Potential Matters
: Maximizing Your PR Effort: Internal Communications and Other Advanced Public Relations Tactics
Speaker: John Hellerman, Hellerman Baretz
Hubbard One
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10:00 AM - 10:15 AM
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10:15 AM - 11:30 AM
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*CMO Level Programming is Available - Programming is designed for individuals with at least 7 years of marketing experience and/or those who hold a director or CMO position with their firm.
(Select one of the following)
: Career Perspective: Your Personality and the Make or Break Skill of Managing Up
Speaker: Jodie Charlop, Potential Matters
: Understanding Strategic Communications: Internal Communications, Identifying Public Relations Opportunities, Pitching 101, Etc.
Speaker: John Hellerman, Hellerman Baretz
: Corporate Counsel 101, Department Structures, Management Issues, Internal Communications, Etc.
Speaker: Stephen B.
Kaplan, Assistant General Counsel, CompuCredit Corporation and ACC Georgia's
Vice President of Special Programs
: Sales IS the Bottom Line: For Having Power, Being a Leader and Advancing Your Career
Speaker: James A. Cranston, Vice President, Hildebrandt International
: Balance Your Scorecard: Build Revenue by Building the Leader inside the Person
Speaker: David Freeman, David Freeman Consulting Group
Hubbard One
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11:30 AM - 11:45 AM
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11:45 AM - 1:30 PM
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SELMA Awards and Reality Show
(General Session)
Moderators: Tom Matte and Rob Marbury, Max2o
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1:30 PM - 1:45 PM
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1:45 PM - 3:30 PM
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Hot Topics: Client Teams, Coaching Programs, Research and More
(General Session)
Moderator: Stephen B. Kaplan, Assistant
General Counsel, CompuCredit Corporation and ACC Georgia's Vice President of Special Programs
Panelist: Mann Deynoodt, Phelps Dunbar
Swimfish Consulting/LexisNexis
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For exhibit information, please contact Alison Law at (404) 272-6203 or alison@alisonlaw.com
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